The right content at the right time.

Schedule the message for the moment.

A lunch offer should appear while people are choosing lunch. An event notice should stop after the event. Scheduling keeps the message relevant without someone standing in front of each screen.

Choose the right scheduling level

Slide schedules control when an individual piece of content is eligible to play. Playlist schedules control when an assigned playlist participates. A TV can use multiple playlists, so check the assigned playlists and their schedules as well as the slide itself.

Content outside an active schedule may be excluded from rotation. Keep suitable regular content available so the screen still has something appropriate to show when a campaign ends.

Create a content schedule

1. Open the content you want to schedule

   In the management app, open the slide or playlist and find its Scheduling card. Start with one piece of content and one test TV.

2. Add a schedule

   Choose Add Schedule. Set the Recurrence Pattern: None (One-time), Daily, Weekly, or Monthly, as appropriate.

3. Choose the active dates and times

   Use Specify Date Range and Specify Time of Day when needed. For a weekly pattern, select the intended weekdays. Review both the first and last dates of a campaign.

4. Decide whether it should be exclusive

   For a slide that must replace the regular rotation during its active window, use Exclusive. If exclusive schedules can overlap, set a deliberate Priority; higher values take precedence.

5. Add the rule, then save the content

   Adding or editing a rule does not finish saving the slide or playlist. Save the parent content form as well. Use Calendar View to review its windows.

6. Verify the actual TV

   Confirm the playlist is assigned to the intended TV, the devices have received the changes, and the content behaves correctly inside and outside the active window.

Three schedules to start with

These are examples, not preset rules applied to your account. Adapt them to the audience and operating hours of each location.

Local times and multi-day campaigns

Content schedules use local wall-clock times. A 9:00 AM rule is treated as 9:00 AM for the TV or location rather than converted from the editor’s time zone. Check each TV’s configured location and time before using the same campaign across sites.

For a one-time multi-day campaign, first/last-day time overrides can handle a late launch on day one or an early finish on the final day without creating separate schedules for each day. Use the calendar preview and verify the boundary days.

Exclusive content and priorities

A normal schedule makes content eligible for its window. Exclusive is stronger: an active exclusive slide hides other regular slides. Use it deliberately for a focused message or takeover.

When exclusive schedules overlap, higher priority values take precedence. The current priority control accepts values from 0 to 100. Avoid relying on equal-priority conflicts to produce a specific sequence; give competing rules clear priorities or separate time windows.

Content timing and screen power are separate

Scheduling a promotion controls what content is eligible to play. It does not itself turn a television off. UrbanLoop’s separate TV/TV Group power-save schedules can show a blank screen and reduce activity during off-hours. Physical TV power behavior depends on the Apple TV, display, and configuration.

Use the relevant TV power settings when that is your goal, and test the actual hardware. Keep emergency communication procedures separate from an ordinary content campaign.

If the timing looks wrong

• Save the slide or playlist after adding or changing its schedule.
• Check recurrence, weekdays, date ranges, daily time windows, and first/last-day overrides.
• Check the TV’s location and local time.
• Check both the slide’s schedule and any assigned playlist schedules.
• Look for another active exclusive slide or higher-priority conflict.
• Allow connected devices to receive the update, then check playback on the TV.